The new shopping & entertainment experience from watches and more…

The-new-shopping-&-entertainment-experience-from-watches-and-more...Great shopping experiences will now be made of entertainment galore, exciting games, and a whole lot of exhilarating activities at the all new Watches and More store at Skyzone, High Street Phoenix. Opened with much fanfare, a special flash mob dance rolled out the red carpet, and the store was inaugurated by Atul Ruia, Joint Managing Director – Phoenix Mills Limited and Biren Vaidya, MD – Rose Group of Companies

A retail concept from Rose alliances, the new look of the one of its kind store located at the Sky Zone High Street Phoenix, Lower Parel was unveiled today.

In keeping with the tradition of redefining retail concepts, yet again Rose Alliances is all set to change the game in the retail shopping arena. With the brand new look, the Watches and More outlet brings the best of both – shopping and entertainment, introducing the concept of ‘Shopatainment ‘for the first time in the country.


As the name rightly suggests, this concept store believes in offering something more than just retail.

It goes beyond the humdrum and engages the customer right from the concept to the experience. Setting a milestone in the retail industry, the store has adopted technology by replacing the humble cash counter with tech-savvy tablets. The customer starts the experience at this new store by being offered a drink from the open bar while the sales executives, adorning vibrant attires guide customers through the vast array of brands and sleekly work around their tablets to process the receipt.

Adding to this is the high-spirited music, scintillating videos playing on the plasma TV on the wall, a demarked gaming cum entertainment alley that further blends in to enhance the interactive and consumer friendly experience. What completes this atypical shopping model is the open door concept, giving the store a hearty and welcoming appeal.

Watches and More… is not just a store, but also a platform for showcasing of talent & this is planned to through the weekly contest like dance offs, bartending, karaoke and gaming tournaments along with regular contests, thus creating a truly unique experience. On display are some of the leading fashion watches and accessory brands like Esprit Timewear, Antonio Bernini, Pierre Cardin, Tanya Rossi etc. along with brands like Madison Newyork and Westar, which are exclusively available only at Watches and More. For consumers to choose their pick with ease,the best deals available on premier brands are exhibited right at the entrance in a specially dedicated window titled ‘HOT DEALS’, while the finest pieces from each brand are presented separately in a wall called ‘ BEST OF THE BEST’

Talking about the concept, Mr. Biren Vaidya – MD, Rose Group of Companies, said “Shopping today has become the consumer’s entertainment activity and as a company we have always strived hard to give our consumers the best in retail. When we first launched Watches and More in 2004 it was a one-of-its kind concept store. And now with the new enhanced Shop a tainment experience we are moving a notch ahead in introducing a first-of-its kind concept in the country.”


It’s not just shopping fashionably & entertainment, Watches and More… also allows its patrons to shop & win something special every month, currently on display being the FIREFOX Mountain Bike displayed at the store against your shopping.


To further enhance the shopping experience the 600 sq ft store is designed with an eclectic flair. An assortment of vintage posters of some of the premier fashion watch brands that have made their presence felt through centuries in the Indian watch history adorns one wall, while the other wall displays iconic model shots of the brands available at the store in small and large frames in vibrant hues. Alongside are icons that have traversed through times like the modest type-writer, vintage Kolkata cycle-rickshaw, manual taxi meter, etc. Thus, a walk through the store takes one back in time vis-à-vis reminding of the remarkable change in retail experiences.

Currently, Watches and More is present at four locations across Mumbai.

The restructuring of the other outlets is expected to be completed by December 2013. The group plans to expand its presence by opening 15 more stores across India by 2014.