Sunday’s downpour in Delhi didn’t stop a flash mob from making an appearance in Connaught Place. RateGain, one of the world’s largest travel technology companies, performed a number of dance routines to promote ‘Swachh Bharat’, the campaign to bring about a clean India. The performers where cheered on by a large crowd who enjoyed every minute of the short performance.
Swachh Bharat is India’s biggest cleanliness drive and RateGain is proud to have contributed to this initiative as part of its CSR activities. The dance performance was followed by sharing a few simple practices that people can adopt to keep our country clean. A simple measure for instance is to keep a bin in one’s car. RateGain employees decided to express their message of keeping our nation clean in a way that is engaging, fun and motivational. Bhanu Chopra, CEO RateGain ,said “ Rather than talk about adopting cleanliness, a flash mob has the capability to deliver a powerful and memorable message that people will feel motivated to adopt as well as inculcate a sense of pride and responsibility towards the nation”