LALA TEXTILES to be unveiled at Surat Dreams, Hyderabad

One of Pakistan’s premier lawn brand, LALA TEXTILES, is all set to participate at India’s most coveted fashion events- SURAT DREAMS- a renowned textile exhibition being held from 29th-30th June, 2013 at Hotel Novotel, Hyderabad. After impressing international audience across Pakistan, in the Middle East & U.K at celebrated fashion weeks, LALA TEXTILES is all set to embark its fashion journey in India by showcasing their signature collections.  

The diverse range of brands from the house of LALA TEXTILES is an exquisite assortment of tropical hues. Sunshine yellow, oceans blues, pinks, oranges and classic black and white pieces. The signature collection is a mélange of young and flirty silhouettes in sarees, suits & lehngas.  The amalgamation of ethnic prints and floral designs which have resulted in creating interesting captivating mix of intricate patterns is ideal for those who wish to demonstrate a personal style statement of elegance and class.

Speaking about LALA TEXTILES’ participation in SURAT DREAMS, Mr. Pervez Lala, CEO, LALA TEXTILES said,” India & Pakistan have always been closely related when it comes to fashion, which is primarily due to the commonalities in our cultures. In addition to this, the influx of international brands in the Indian industry has resulted in a fusion of traditional eastern and modern western culture, resulting in a dynamic mix of aesthetically pleasing and trendy fashion. It is because of this that India is fast becoming one of the most sought after fashion forward industries in the region and combined with a platform of the caliber of SURAT DREAMS, provides us the perfect launching pad for introducing our brand into the Indian market. After having received encouraging feedback from across the globe, we anticipate that the Indian fashion fraternity will too appreciate our prêt clothing line.”

LALA TEXTILES launched its first retail label in 1972 and has today grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as MadhamCrinkle, Dahlia, Vintage, Sana & Samia,Pashmina, SENSUOUS, La Moderno La Femme, Kesa, Brocade, Khaddi & Lala Classic.