India, still a place where the birth of a boy is celebrated when today women are in the forefront in every aspect of life. In the wake of this malady, Worldwide Records launched India’s first of its kind awareness musical campaign, BETIYAAN- SAVE THE GIRL CHILD on 5th June at Novotel Hotel in Mumbai.
BETIYAAN- SAVE THE GIRL CHILD, the song kicks off with an introductory poem comparing girls with boys by India’s Hon’ble Minister Shri Kapil Sibal. Several artists and a galaxy of stars have united to be a part of this noble cause. The melodious song sung by country’s acclaimed singers Shankar Mahadevan, Sonu Nigam, Sunidhi Chauhan and Bandana Sharma and features Ajay Devgan, John Abraham, Nagarjuna Akkineni, Hema Malini, Shilpa Shetty, Sonakshi Sinha, Raveena Tandon, Sushmita Sen, Shamita Shetty, Rakeysh Omprakash Mehra, Sonu Nigam, Shankar Ehshaan Loy, Sunidhi Chauhan, & Alisha Budhrani among others. Nikhil Kamath’s music has done a total justice to the song which will touch million of hearts. “On just the thought, I was charged. We all need to take a step forward in this direction,” says composer Nikhil Kamath. The lyrics by Manish Kumar Pran and additional line by Vimal Kashyap convey the message in the righteous manner.
“When I heard the song, at that very moment, I wanted to be a part of this movement,” says Shri Kapil Sibal.
Produced by Ratnakar Kumar, MD-Worldwide Records & Suraj Kumar of Johnsons-Suraj Films International, the 2.26 seconds video aims to bring change in the stereotypical perception of the people towards the girl child. BETIYAAN- SAVE THE GIRL CHILD has been conceived and directed by Raajeev Walia who has been shooting for this video since the middle of the year 2012. The campaign has received exceptional backing from Mrs Sunanda Shetty, Shilpa Shetty’s mother and sponsored by the National Rural Health Mission.
Kolkata boy Altamash Azad, who plays the character of a little boy to a grown up Pilot looks dapper and confident before the camera. When he got the offer from the director Raajeev Walia who met him at a city party, he decided to join the crusade to spread awareness to save the girl child in our country.
“This is a burning issue and needs to be looked at seriously. This project is very close to my heart. I’m blessed to have a daughter and thereby I took this initiative to convey the message to the section of people who celebrate the birth of a boy and dismiss girl child. I am grateful that Sunanda Shetty ji brought us all together in this noble cause. I believe if we save the girl child, we save our tomorrow” says Director Raajeev Walia.