Up to 50 million girls and women are missing from India’s population as a result of systematic gender discrimination in India. With an aim to impart education and increase awareness on female foeticide, Apollo Cradle- a women and children healthcare centre organised a 2.3 km walkathon on 6th March 2016 at 6 30 am, starting from Apollo Multispecialty Hospital, Jayanagar 3rdBlock to Apollo Cradle, Jayanagar 5th Block. The walkathon that flagged off at 6:30 am was inaugurated by Vijay Kumar, B N –MLA, Jayanagar constituency, Dr Suresh G, Director, Apollo Cradle.
This unique initiative to raise a voice against female foeticide witnessed people from different walks of life and consultants of Apollo Cradle coming together to stress on the importance of “Natural is Priceless”. Apollo Cradle believes in the philosophy of always doing what is right for the mother and the baby. “Natural is Priceless” is an initiative which Apollo Cradle has been leading; where the clinic works with mothers to prepare them for childbirth and encourage them to have a natural delivery. With this initiative, Apollo Cradle endeavors to urge more women to opt for natural birth.
Speaking on the occasion, Vijay Kumar, B N –MLA, Jayanagar constituency, said, “It is essential to raise awareness and take concrete steps to combat this issue. There is a need to deepen the thinking of the girl child with regard to their infinite roles in society and to protect and motivate her to reach her full potential and realise her dreams through education and exposure to diverse careers. Raising the status of women is imperative for the betterment of society and we should all join hands and be a part of this noble initiative.”